The Association of Ghana Industries (AGI) has successfully delivered a two-city Market Access, Sales, and Digital Marketing training programme in Accra and Kumasi, aimed at strengthening the competitiveness of businesses within Ghana’s agri-food sector.
Held in March 2026, the initiative brought together entrepreneurs and industry players to build practical skills in market expansion, customer acquisition, and the effective use of digital tools for business growth in an evolving economic landscape.
The programme was designed to equip participants with practical market access strategies for both local and export markets, effective sales techniques and customer engagement approaches, and hands-on knowledge of digital marketing tools and platforms. Across both locations, sessions were delivered through interactive workshops led by experienced facilitators, ensuring real-world application of knowledge.
In Accra, the training took place on 4th and 5th March at the AGI Training Room. The session received 32 applications, with 25 participants selected based on their relevance to the agri-food sector. The sessions covered Market Access and Sales on Day One and Digital Marketing on Day Two.
The Kumasi session, held on 17th and 18th March at the Royal Lamerta Hotel, recorded significantly higher interest, with over 60 applications received. A total of 40 participants were selected, including representatives from SMEs, partner universities, and related industries.
Across both locations, the programme recorded over 90 applications and selected 65 participants in total.
Overall, the training contributed to improved market readiness of participating businesses, enhanced sales and revenue generation capabilities, and increased awareness and adoption of digital marketing tools. Participants reported gaining actionable knowledge to expand their market reach and improve operational performance.
