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For Indigenous entrepreneurs, business can be a vessel for culture

Published: 4 November 2025

When Brittanny Janvier enrolled in the Master of Management program at ɬ﷬ in 2022, she was the only Indigenous student in her class. Now, Janvier is ɬ﷬’s Director of Indigenous Initiatives, and is creating space for Indigenous entrepreneurs on campus. A recent event focused on how Indigenous-led businesses can serve as a powerful vessel for cultural narrative. Called “Speaking through craft: Cultural storytelling in business”,the event brought women entrepreneurs to campus to share their stories with students,facultyand staff. “Being here today is a full circle moment,” Janvier told APTN. “This is something wedon’thear about very often. Giving entrepreneurs a space to tell their story is something small in the big picture, butit’sa step in the right direction.”

The event was co-organized with the Bensadoun School of Retail Management and hosted at ɬ﷬ Desautels.

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