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UID:20260620T063224EDT-7486olh5UZ@132.216.98.100
DTSTAMP:20260620T103224Z
DESCRIPTION:\n	\n		Dynamic Games and Applications Seminar\n\n		Speaker: Andrea S
 eidl – University of Vienna\, Austria \n\n		Webinar link\n			Webinar ID: 841 36
 95 9888\n			Passcode: 120834\n\n		In the digital economy\, it is frequently obs
 erved that products become more valuable the more people use it. To accoun
 t for such network effects\, we introduce a new diffusion equation in a dy
 namic model of the firm with the aim to obtain the advertising policy that
  maximizes firm profits. Also an advertising budget is introduced and we e
 xamine its effects.\n\n		We find that introduction of the network effect lea
 ds to a critical mass of the sales level\, the introduction of an advertis
 ing budget to the existence of an abnormal threshold equilibrium. We ident
 ify parameter ranges for which indifference points occur.\n	\n\n
DTSTART:20220324T150000Z
DTEND:20220324T160000Z
LOCATION:CA\, ZOOM
SUMMARY:The Digital Economy and Advertising Diffusion Models: Critical Mass
  and the Stalling Equilibrium
URL:/cim/channels/event/digital-economy-and-advertisin
 g-diffusion-models-critical-mass-and-stalling-equilibrium-338534
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