ɬÀï·¬

Caroline serves as Vice President, Client Strategy and Innovation at RBC, where she drives innovation and strategic initiatives for the Marketing and Communications teams. Previously, as Vice President & Global Head, Brand & Marketing for RBC Wealth Management, Caroline oversaw brand and marketing strategy across Asset Management, Wealth and Investor & Treasury Services. She has also led Enterprise Media, Social Media & Acquisition Strategy teams during her 20+ years at RBC.

Earlier in her career, Caroline co-founded and successfully built Simvest Solutions Inc., an online investment simulation platform serving banks, brokerages, and educational institutions across North America. The company was sold to the Canadian Securities Institute.

An advocate for education, Caroline conceptualized and co-developed ɬÀï·¬'s Personal Finance Essentials course—a partnership between RBC, the Globe & Mail and ɬÀï·¬'s Desautels Faculty of Management. This free online financial literacy program has reached over 250,000 Canadians. The success of this initiative led to two additional courses launched in collaboration with Western and Guelph Universities.

Caroline holds a Bachelor of Commerce degree from ɬÀï·¬'s Desautels Faculty of Management and serves as a Board Member of the National Ballet of Canada.