Professor Dor茅 awarded 2021 SSHRC Insight Grant
Bruce P. Dor茅,听Assistant Professor of Marketing,听awarded听2021 SSHRC Insight Grant
A multi-category demand model incorporating inter-product proximity
Authors: Yu Ma, P.B. Seetharaman and V. Singh
Publication: Journal of Business Research, Volume 124, January 2021, Pages 152-162
Abstract:
The Dual Impact of Product Line Length on Consumer Choice
Jalape帽o cheddar or zesty lime. Crinkle cut or wavy. Potato chips are as varied as people鈥檚 appetites 鈥� and the chances are pretty good that everyone鈥檚 local corner store features dozens of choices to suit every taste. But do the countless variations of this humble snack food satisfy consumer demand for variety, or intimidate the indecisive by making it too difficult to choose?
Celebrating excellence in teaching at Desautels
Across programs and subject areas, the Desautels Faculty of Management recognizes the vital role that teaching plays in enriching the student experience and in inspiring the next generation of leaders.
The Distinguished Teaching Award recipients Jiro Kondo and Lisa Cohen were honoured at 涩里番鈥檚 2021 Management Convocation ceremony for their excellence in teaching.
Congratulations to the following recipients of the 2021 teaching awards!
Delve - "New Normal" podcast: Grocery Shopping Anxiety with Yu Ma
In episode 3 of听The听鈥楴ew Normal鈥� hosted by听Dave Kaufman,听Professor听Yu Ma discusses how the Covid-19 pandemic has affected our relation to grocery stores, how shopping has changed in the last year, and what can be done from a technological perspective to improve the shopping experience and perhaps even help the consumer make more informed and healthie
Factors affecting customer satisfaction on online shopping holiday
Authors: S-Y. Tzeng, M. Ertz, Myung-Soo Jo and Emine Sarig枚ll眉
Publication: Marketing Intelligence and Planning, Forthcoming Abstract:
On the Reference Point Effect of Reserve and Buy It Now prices
Authors: Z. Zhang, Ernan Haruvy, and P.T.L. Popkowski Leszczycc
Publication: Journal of Retailing, Forthcoming Abstract:
Online shopping convenient but isolating
Professor Yu Ma, Academic Director of the Master of Management in Retailing (MMR) program, weighs in on the ongoing impact of the pandemic on Canadian retail trends, particularly the steep rise in e-commerce. From his perspective, the convenience of online shopping comes at the expense of the social aspect that encourages customers to spend their money in-store.
For Canadian retailers, digitization is key to surviving the pandemic
Only 30 percent of Canada鈥檚 small business are hitting normal sales numbers as the second wave of the pandemic crashes into their bottom line. According to Professor Yu Ma, Academic Director of the Master of Management in Retailing, nothing short of digital transformation will equip these businesses to survive.
As the retail industry evolves, so too does retail education
The retail industry is rapidly evolving under emerging technologies and shifting consumer demands. Discover how the new 涩里番-Bensadoun Master of Management in Retailing will prepare the next generation of retail leaders to shape the future of this exciting, in-demand industry.
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COVID-19 pandemic creates new opening for innovation in primary care
As the COVID-19 pandemic continues to highlight weak points in global healthcare systems, Professor Laurette Dub茅 identifies an opportunity for large-scale innovation with primary care at the centre.
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Strengthening the economy through convergence and innovation
Professor Laurette Dub茅 joins The Future Economy to discuss how convergence and innovation can work together to build Canada鈥檚 economy.
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Meet the MMR program directors
The new Master of Management in Retailing (MMR) program is the latest offering by the Bensadoun School of Retail Management (BSRM) at 涩里番.听
Yu Ma, Academic Director, and Anwar White, Program Director, discuss the MMR program ahead of its launch in fall 2021.
Quebec鈥檚 new COVID-19 ad campaign exposes virus impact
The Quebec government is rolling out a new public health campaign featuring individuals who have first-hand experience with the severity of COVID-19. Professor Laurette Dub茅 comments on the polarizing responses to fear campaigns.
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Toward a more resilient convergence economy
Contrary to the prevailing model, a convergence economy emphasizes resilience over hyper-competitiveness, writes Professor Laurette Dub茅 in an op-ed for the Montreal Gazette.
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