涩里番

Un truc ultrasimple pour voler de succ猫s en succ猫s au travail!

A new study by Desautels Assistant Professor Nathan Yang explores how to attain short-and long-term goals, using the database of mobile weight-loss app Lose It! to track user information and success rates.

Social value and content value in social media: Two paths to psychological well-being

Authors: Jiao, Y., Jo, M.S., Sarigollu, E.

Publication:听Journal of Organizational Computing and Electronic Commerce听

础产蝉迟谤补肠迟:听

How good marketing can make social responsibility profitable

According to a new study in the Journal of Marketing, strong marketing can help a company maximize the benefits of social responsibility. The study鈥檚 authors, Desautels Associate Professor Saurabh Mishra and Sachin Modi from Iowa State University, analysed corporate social responsibility (CSR) actions across six categories: environment, products, diversity, corporate governance, employees and community.

Gene and environment interaction: Is the differential susceptibility hypothesis relevant for obesity?

Authors:听Mollea, R.D., Fatemia, H., Dagherb, A., Levitanc, R.D., Silveirad, P.P., Dub茅, L.

Publication:听Neuroscience & Biobehavioral Reviews

2017 SSHRC Connection Grant

Congratulations to Professor Demetrios Vakratsas on receiving a 2017 SSHRC Connection Grant for his project entitled 鈥淓mpirical & Theoretical Canadian Marketing Strategy Symposium: Marketing Analytics for Better Decisions鈥�.

Business schools heed the call for more data-literate graduates

Deloitte Analytics and other companies have been pushing Canadian universities for years to produce more data-literate graduates to fill their talent needs. Their efforts appear to be paying off, with business schools ramping up their offerings in data analytics. [...]

Exploring pro-environmental behaviors of consumers: An analysis of contextual factors, attitude, and behaviors

Authors:听Ertza, M.,听Karakasb, F.,听Sarig枚ll眉, E.听

Publication: Journal of Business Research

Abstract:

Coping and Construal Level Matching Drives Health Message Effectiveness via Response Efficacy or Self-Efficacy Enhancement

Authors: Han, D.,听Duhachek, A.,听Agrawal, N.听

Publication: Journal of Consumer Research听

础产蝉迟谤补肠迟:听

Measuring the Efficiency of Category-Level Sales Response to Promotions

Authors:听Trivedi, M.,听Gauri, D.K., Yu, M.听

Publication:听Management Science, Vol. 63, No. 10, October 2017听听

础产蝉迟谤补肠迟:听

Unobserved heterogeneity in dynamic games: Cannibalization and preemptive entry of hamburger chains in Canada

Authors:听Igami, M., Yang, N.

Publication: Quantitative Economics听

础产蝉迟谤补肠迟:听

The evolution of an ICT platform-enabled ecosystem for poverty alleviation: The case of Ekutir

Authors:听Jha, S.K.,听Pinsonneault, A.,听Dub茅, L.

Publications:听MIS Quarterly: Management Information Systems

Exploring the Diversity of Virtues Through the Lens of Moral Imagination: A Qualitative Inquiry into Organizational Virtues in the Turkish Context

Authors:听Karakas, F.,听Sarigollu, E.,听Uygur, S.

Publication: Journal of Business Ethics听

础产蝉迟谤补肠迟:听

When one degree just isn鈥檛 enough

In 2010, after graduating from 涩里番 in Montreal with an undergraduate degree in engineering, Shawn Errunza co-founded a biomedical device company whose software-based tools help rehabilitate victims of strokes and other injuries.

Professor Mukherjee appointed member of the Editorial Review Boards of Journal of Advertising and Journal of Business Research

Professor Ashesh听Mukherjee has been appointed 听member of the Editorial Review Boards of Journal of Advertising and Journal of Business Research.听The Journal of Advertising (JA) is the premier academic publication covering significant intellectual development pertaining to advertising theories and their relationship with practice.听The听

Scarcity Appeals in Advertising: The Moderating Role of Expectation of Scarcity

Authors:听Mukherjee, A.听& Lee, S. Y.

Publication: Journal of Advertising听

Abstract: