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Hyunji So

Title: 
Assistant Professor, Information Systems; Academic Director, Business & Management Research Centre
Hyunji So
Contact Information
Phone: 
514-398-8537
Email address: 
hyunji.so [at] mcgill.ca
Alternate email address: 
nathalie.beaupre [at] mcgill.ca
Address: 

Bronfman Building []
1001 rue Sherbrooke Ouest
Montreal, Quebec
Canada
H3A 1G5

Degree(s): 

Ph.D. in Management Engineering,听Korea Advanced Institute of Science and Technology 听(2020)

MS. in Management Engineering,听 Korea Advanced Institute of Science and Technology (2015)

BS in Biochemical Engineering,听Korea Advanced Institute of Science and Technology (2013)

听

Area(s): 
Information Systems
Office: 
564
Curriculum vitae: 
PDF icon cv_hyunjiso.pdf
Group: 
Faculty
Tenured & Tenure Track
Research areas: 
Business Analytics & IT
Digital Platforms
Human-AI interaction
Impact of AI & Analytics on Work
Online Advertising
Social Media
Selected publications: 

  • Influencer Authenticity Cues, Connectedness, and Purchase Decisions听with Choi, A., and Ramaprasad, J. Information Systems Research, Conditional Accept

  • Selecting Cover Images for Restaurant Reviews: AI vs. Wisdom of the Crowd听with Khern-am-nuai, W., Cohen, M., and Adulyasak, Y. Manufacturing & Service Operations Management, 2024

  • Excessive Dependence on Mobile Social Apps: A Rational Addiction Perspective听with Kwon, H. E., Han, S. P., and Oh, W. Information Systems Research, 27, 2016

听

Awards, honours, and fellowships: 
  • Co-Principal Investigator, Insight Development Grant, Social Sciences and Humanities Research Council (2025鈥�2027) 鈥� 鈥淐ombating Lookism with Collaboration: Evidence from Instagram鈥�, $64,448 CAD
  • Principal Investigator, Connection Grant, Social Sciences and Humanities Research Council (2024鈥�2025) 鈥� 鈥淔uture of Work: Generative AI in Business鈥�, $11,280 CAD
  • Principal Investigator, Fonds de Recherche du Qu茅bec 鈥� Soci茅t茅 et Culture (FRQSC) Research Support for New Academics (2024鈥�2026) 鈥� 鈥淎venir de la Collaboration: Humain vs. Intelligence Artificielle G茅n茅rative dans les T芒ches de Cr茅ativit茅鈥�, $57,150 CAD
  • Principal Investigator, Insight Development Grant, Social Sciences and Humanities Research Council (2023鈥�2025) 鈥� 鈥淭he Rise of the Creator Class: Examining the Shift in Media Market Dynamics鈥� (with collaborators), $63,744 CAD
  • Recipient, Desautels Research Events Grant (2023), 涩里番 鈥� 鈥淢ethodology Workshop: Causal Inference鈥�, $2,500 CAD
  • Co-Principal Investigator, Insight Grant, Social Sciences and Humanities Research Council (2023鈥�2026) 鈥� 鈥淪ocial Media Use and Workforce Disparities: A Study of Gender Pay and Promotional Gaps鈥�, $95,789 CAD
  • Recipient, Paper Presentation Grant (2023), 涩里番, $1,500 CAD
  • Recipient, Desautels Research Support Fund (2022鈥�2023), 涩里番 鈥� 鈥淚mpact of NFT (Non-Fungible Token) Schemes for the Creator Economy鈥�, $4,958 CAD
  • Principal Investigator, Internal Social Sciences and Humanities Development Grant (2021鈥�2022), 涩里番 鈥� 鈥淒iscounts vs. Rewards: Impact of Price Promotions on Digital Content Post-Consumption Behavior鈥�, $6,000 CAD
  • Co-Principal Investigator, Insight Development Grant, Social Sciences and Humanities Research Council (2020鈥�2022) 鈥� 鈥淭he Economic Implications of AI Implementations on Online Platforms鈥�, $33,212 CAD
  • 涩里番 Start-up Grant (2019鈥�2022), $45,000 CAD
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