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DESCRIPTION:Amir Goldberg\n\nProfessor Of Organizational Behavior and (by c
 ourtesy) Sociology\n	Stanford Graduate School of Business\n	 \n\nThe Manager
 ialization of Everyday Life From 1950 to the Present\n\nDate: Friday\, Oct
 ober 24\, 2025\n	Time: 14:00 pm – 15:30 pm\n\nRegister here\n\n\nAbstract\n
 \nThe 1980s saw the expansion of a market-oriented culture\, extending the
  logic of competition and commodification to the personal sphere. Various 
 accounts suggest that this neoliberal turn prompted individuals to underst
 and themselves as projects requiring monitoring and optimization\, like ho
 w a firm manages inventory or productivity. Yet empirical evidence for thi
 s cultural shift---what we term the managerialization of everyday life---r
 emains debated and largely anecdotal. To address this gap\, we develop com
 putational linguistic methods for tracing the diffusion of explicit and im
 plicit managerialized discourse across multiple cultural domains from 1950
  to today\, including newspapers\, films\, novels\, congressional speeches
 \, and case law proceedings. We also apply these methods to interviews wit
 h a representative sample of contemporary Americans. Our analyses reveal a
  secular rise in management metaphors applied to the body\, subjectivity\,
  and social relationships\, since the mid twentieth century. 1980 marks a 
 key turning point\, consistent with the ascendance of neoliberal politics 
 in Western societies. We document sociodemographic variation in the uptake
  of managerialized language\, finding that women were among the earliest a
 dopters. By the turn of the twenty-first century\, managerial discourse ha
 d become institutionalized\, with younger\, White\, affluent\, and college
 -educated individuals at the forefront of its cultural entrenchment. Our f
 indings provide large-scale evidence of how shifts in economic institution
 s reshape the way people conceptualize themselves and their social ties\, 
 and challenge prevailing narratives about the decline of rationality in co
 ntemporary life.\n
DTSTART:20251024T180000Z
DTEND:20251024T193000Z
LOCATION:Online
SUMMARY:CSSO Speaker Series: Amir Goldberg
URL:/desautels/channels/event/csso-speaker-series-amir
 -goldberg-367828
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