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UID:20251103T222803EST-3229PVeNOF@132.216.98.100
DTSTAMP:20251104T032803Z
DESCRIPTION:Kathleen Cleeren\n\nKU Leuven\n\nShrinkflation – The Impact of 
 Package Downsizing on SKU Sales\n\nDate: Friday\, November 7\, 2025\n	Time:
  10:30 am-12:00 pm EST\n	Location: Bronfman building\, room 046\n\nAll are 
 cordially invited to attend.\n\n\nAbstract:\n\nWhile shrinkflation – the s
 trategy of downsizing product packages to covertly increase prices – is a 
 common practice in the grocery sector nowadays\, research on the impact on
  sales remains scarce. Using scanner data covering 388 shrinkflation cases
  across 4\,762 stores and 62 product categories\, we show that shrinkflati
 on leads to increased unit\, volume\, and value sales. However\, its effec
 tiveness varies depending on the way it is implemented\, the characteristi
 cs of the brand\, and the nature of the product category. The size of the 
 volume reduction emerges as the most important driver of sales effectivene
 ss\, with smaller reductions leading to stronger revenue increases. In add
 ition\, shrinkflation performs particularly well when implemented by natio
 nal brands with broader size assortments and in categories that are more e
 xpensive and/or have previously exposed consumers to similar tactics. Shri
 nkflation hence offers brands an effective tool to protect profit margins 
 when prices are under pressure.\n
DTSTART:20251107T153000Z
DTEND:20251107T170000Z
LOCATION:Room 046\, Bronfman Building\, CA\, QC\, Montreal\, H3A 1G5\, 1001
  rue Sherbrooke Ouest
SUMMARY:ɬÀï·¬ Institute of Marketing (MIM) Seminar: Kathleen Cleeren
URL:/desautels/channels/event/mcgill-institute-marketi
 ng-mim-seminar-kathleen-cleeren-368650
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