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DESCRIPTION:Go-to-Market strategy (or GTM as it is often referred) is anoth
 er key step in the startup journey. You may have created a Minimum Viable 
 Product (MVP)\, and you might already have that essential first customer\,
  but what about reaching the customers who do not know you yet? Where do y
 ou find them\, and how can they find you? Getting this right can spell the
  difference between disaster and delight. The MIF has convened two experts
  to speak on this topic:\n\nJared Lee is a Faculty Lecturer at the Desaute
 ls Faculty of Management\, where he teaches design thinking\, innovation\,
  and entrepreneurship for graduate and undergraduate learners. He is also 
 a Partner at Juniper\, a boutique firm providing consulting and learning s
 olutions at the creative intersection of strategy\, innovation\, and cultu
 re. He has broad experience in the education\, transportation\, non-profit
 \, and other sectors\, including advising clients on strategic planning\, 
 innovation\, organizational effectiveness\, and leadership.\n\nHelen Papac
 hronis is a Director of Project Development for NGEN Canada\, Canada’s Glo
 bal Innovation Cluster for Advanced Manufacturing. She has a track record 
 of achieving topline growth in B2B markets: Cleantech\, eMobility\, Utilit
 y\, IoT\, Telecommunications\, Supply Chain\, Automation\, Government Sale
 s\, Manufacturing\, Mining.She has broad experience in the tech sector inc
 luding Next AI\, Telus and GE. \n\nRegistration is now open.\n
DTSTART:20261015T160000Z
DTEND:20261015T170000Z
SUMMARY:MIF Lunch & Learn 29: Go-to-Market Strategy
URL:/desautels/channels/event/mif-lunch-learn-29-go-ma
 rket-strategy-373329
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