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DTSTAMP:20260506T143455Z
DESCRIPTION:ɬÀï·¬ Centre for the Convergence of Health and Economics prese
 nts a Special Precision Retailing Seminar\n\nNudge as Behavior Change Inno
 vation in a Challenging Ecosystem: The Journey of the Carrot Rewards Welln
 ess App\n\nThis special seminar is hosted on the occasion of Mr. Souvaliot
 is’s visit to ɬÀï·¬ for participation to the Ph.D. and MBA/Master Precisi
 on Retailing Courses.\n\n\nAndreas Souvaliotis\n\nFormer CEO of Carrot Rew
 ards Wellness App & Serial Social Entrepreneur\n\nLaurette Dubé\n\nJames M
 cGill Chair of Consumer and Lifestyle Psychology and Marketing\n\nLink for
  remote participation | password: seminar\n\nSeminar Abstract\n\nUnhealthy
  eating is a key risk factor in non-communicable diseases such as cardiova
 scular disorders and diabetes\, which account for 63% of all deaths worldw
 ide and will cost an estimated US$30 trillion in the next 20 years. Tradit
 ional approaches to promote healthier eating include economic incentives s
 uch as soda taxes\, and nutrition education. More recently\, interest has 
 grown in nudge interventions as a spur to healthier eating. Nudges are “an
 y aspect of the choice architecture that alters people’s behavior in a pre
 dictable way (1) without forbidding any options or (2) significantly chang
 ing their economic incentives (Thaler & Sunstein\, 2008). This presentatio
 n will review the journey of the Carrot Rewards Wellness App designed to b
 e the world’s leading engagement platform geared toward helping people liv
 e healthier lives through a systemic nudge strategy. Initially supported b
 y the innovative partnership program of the Public Health Agency of Canada
 \, the program was launched in 2015 and deployed in 3 provinces through br
 oad acclaims throughout Canada and worldwide. Operations closed in 2019.\n
 \nAfter a short briefing on behavioral economic theory behind nudges by Pr
 of. Dubé\, former CEO will review the journey of Carrot Rewards Wellness A
 pp. They will both discuss ecosystem changes toward more convergence in pr
 ofessional interventions\, education programs\, and policies that could op
 en pathways to a more effective transition and better balance between trad
 itional and innovative approaches to lasting societal-scale behavior chang
 e for affordable healthcare and economically viable health-promoting techn
 ological and other innovations. A discussion with a multidisciplinary expe
 rt panel will follow.\n
DTSTART:20200219T200000Z
DTEND:20200219T220000Z
LOCATION:Room 155\, Donald E. Armstrong Building\, CA\, QC\, Montreal\, H3A
  3L1\, 3420 rue McTavish
SUMMARY:Nudge as Behavior Change Innovation in a Challenging Ecosystem
URL:/desautels/channels/event/nudge-behavior-change-in
 novation-challenging-ecosystem-320340
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