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Lack of elite sport funding snuffing out Canadian Olympic dreams

Published: 12 March 2026

At the 2026 Winter Olympics in Italy, Canada finished eighth in the total medal count. It was the country’s lowest Winter Olympic medal tally since the 2002 Olympics in Salt Lake City. The result is a failure of leadership; Prof. Karl Moore writes in Forbes.com. For many would-be Olympians, the costs are simply out of reach. Elite athletic programs don’t get sufficient funding, and according to the Canadian Olympic Committee, athletes are paying an average of $25,000 each year out of pocket just to compete.  

“We’re starting to create a pay-to-play system for our Olympians,” Canadian Olympic chef de mission Jennifer Heil told Moore. “That doesn’t represent Canadian values, where there’s an equitable chance for a kid that has a dream to be able to embark on that journey.” 

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