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UID:20260616T104518EDT-4910BoVs94@132.216.98.100
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DESCRIPTION:Go-to-Market strategy (or GTM as it is often referred) is anoth
 er key step in the startup journey. You may have created a Minimum Viable 
 Product (MVP)\, and you might already have that essential first customer\,
  but what about reaching the customers who do not know you yet? Where do y
 ou find them\, and how can they find you? Getting this right can spell the
  difference between disaster and delight. The MIF has convened two experts
  to speak on this topic:\n\nJared Lee is a Faculty Lecturer at the Desaute
 ls Faculty of Management\, where he teaches design thinking\, innovation\,
  and entrepreneurship for graduate and undergraduate learners. He is also 
 a Partner at Juniper\, a boutique firm providing consulting and learning s
 olutions at the creative intersection of strategy\, innovation\, and cultu
 re. He has broad experience in the education\, transportation\, non-profit
 \, and other sectors\, including advising clients on strategic planning\, 
 innovation\, organizational effectiveness\, and leadership.\n\nHelen Papac
 hronis is a Director of Project Development for NGEN Canada\, Canada’s Glo
 bal Innovation Cluster for Advanced Manufacturing. She has a track record 
 of achieving topline growth in B2B markets: Cleantech\, eMobility\, Utilit
 y\, IoT\, Telecommunications\, Supply Chain\, Automation\, Government Sale
 s\, Manufacturing\, Mining.She has broad experience in the tech sector inc
 luding Next AI\, Telus and GE. \n
DTSTART:20261015T160000Z
DTEND:20261015T170000Z
SUMMARY:MIF Lunch & Learn 29: Go-to-Market Strategy
URL:/dobson/channels/event/mif-lunch-learn-29-go-marke
 t-strategy-373329
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