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DTSTAMP:20250804T205800Z
DESCRIPTION:UPDATE: This meeting will be held online\, not in-person.\n\nIt
  takes more than just a solid technology and a killer business plan to suc
 cesfully launch a startup/spinoff company. You also need to create an attr
 active brand\, and you must let customers know you are there through commu
 nications. Getting the word out is all the more challenging as there are s
 o many other companies\, some of whom are competing for the same customers
  as you. The good news is that branding and communication doesn't have to 
 be expensive or complicated to be done right. Our speakers for this event 
 are:\n\nThomas Ledwell\, a strategy consultant and entrepreneur with more 
 than 20 years of experience in developing multi-platform strategic plans s
 upporting strategic communications\, innovation\, corporate governance\, d
 igital transformation\, and partner relationships. In 2022\, he founded Le
 dwell Strategies Inc.\, supporting a range of companies\, non-profits\, an
 d institutions of higher education. Following a career in media\, he held 
 a number of leadership positions\, notably including oversight of the deve
 lopment of a leadership program for top doctoral researchers. \n\nSara Ost
 ad\, a part-time Faculty and a seasoned brand and business strategist with
  profound knowledge of marketing (digital and traditional advertising) and
  proven success in planning and executing growth strategy in a multitude o
 f industries for the past 10 years\, Sara is specialized in helping brands
  develop 'value-driven' sales and marketing programs that drive performanc
 e and revenue. Her portfolio consists of working with some of the leading 
 organizations in North America in the automotive\, high-tech\, hospitality
  and real estate industries.\n	An executive coach and certified corporate t
 rainer\, Sara currently leads Socially Inc's brand activation programs.\n
 \nPlease register for this event.\n
DTSTART:20230928T160000Z
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SUMMARY:MIF Lunch & Learn 11: Branding & Communication
URL:/innovation/channels/event/mif-lunch-learn-11-bran
 ding-communication-349177
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