Note: This is the 2024鈥�2025 eCalendar. Current program and course information is now found in the 涩里番 Course Catalogue at .
Overview
CMRK : Foundational and emerging concepts of consumer behaviour. Perception, learning, attitude formation and change, decision-making, social influences, motivations, values, lifestyle, geo-demographics and the dynamics of reference groups in social media. Ethical and responsible use of digital marketing tools.
Terms: Winter 2025
Instructors: Gardner Gregory, Kevin (Winter)
