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Note: This is the 2024–2025 eCalendar. Current program and course information is now found in the ɬÀï·¬ Course Catalogue at .

CMRK 325 Global Marketing (3 credits)

Offered by: Global & Strategic Comm. (School of Continuing Studies)

Overview

CMRK : Issues faced by businesses when entering and operating in foreign markets: changes in product, pricing, channels, and communications policies. Export marketing in the Canadian context.

Terms: Winter 2025

Instructors: Bierbrier, Charles (Winter)

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