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Note: This is the 2024–2025 eCalendar. Current program and course information is now found in the ɬÀï·¬ Course Catalogue at .

MRKT 652 Competitive Marketing Strategy (3 unités)

Offered by: Gestion (Faculté de gestion Desautels)

Administered by: Études supérieures et recherch

Vue d'ensemble

Marketing : Analyzing marketing actions from a competitive perspective and designing marketing strategies following a customer-centric philosophy. It combines case study methodology with competitive simulations to deliver a high-impact experience that demonstrate the results of marketing actions in different competitive scenarios.

Terms: Hiver 2025

Instructors: Sakalauskas, Dennis (Winter)

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