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Note: This is the 2024–2025 eCalendar. Current program and course information is now found in the ɬÀï·¬ Course Catalogue at .

MUPD 200 Introduction to Music Marketing (3 unités)

Offered by: Recherche musicale (École de musique Schulich)

Vue d'ensemble

Perfectionnement professionnel en musique : Business models for monetizing music effectively in the digital era; music marketing fundamentals; music value chain; traditional and new marketing tools; publicity, advertising and promotion; the e-press kit; touring and merchandising; online distribution; social network marketing strategies; rebirth of video content; viral marketing; marketing for subscriptions, wireless; global perspectives.

Terms: Hiver 2025

Instructors: Zaza, Boran (Winter)

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