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The power of purpose in employee motivation
Published: 10 March 2025
Motivating employees isn’t just about perks or pay—it’s about helping them see the bigger picture. According to Jean-Nicolas Reyt, associate professor of organizational behaviour at ɬ Desautels, employees who understand the broader impact of their work are often more engaged. “A manager can see the broader picture,” Reyt explains. “Remind people how their work fits into it.” He emphasizes that leaders should shift from telling employees how to do their jobs to explaining why their roles matter. By fostering a sense of purpose, organizations can boost motivation without relying solely on financial incentives.