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Retail Innovation Challenge

Real-world challenges faced by the tourism and recreational retail sector

About the Retail Innovation Challenge

The Fall 2026 edition of the ɬÀï·¬-BSRM Retail Innovation Challenge promises real-world problem-solving, focusing on the real-life challenges faced by three key companies in the tourism and recreational retail sector. While the case studies have yet to be revealed, examples of the challenges will focus on increasing traffic and revenues, digital market expansion goals, supply chain optimization, process management flow to improve business metrics and customer focus.


What to ExpectÌýÌý´¥ÌýÌýPrize moneyÌýÌý´¥ÌýÌýRIC ThemesÌýÌý´¥ÌýÌýPast RIC WinnersÌýÌý´¥ÌýÌýTestimonials


Watch highlights from the 2025 challenge

If you have any questions, please contact us directly at bsrmcomp.mgmt [at] mcgill.ca.

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Title Sponsor

SAQ

Other Sponsors & Partners

Ernst & Young

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