The Winning Formula
We鈥檙e excited to announce a 4th annual conference presented by 涩里番鈥檚 Bensadoun School of Retail Management in partnership with the Aston Martin Aramco Formula One Team.
Building on the success of previous editions organized by Professor Karl Moore and a team of students, 涩里番鈥檚 Bensadoun School of Retail Management and Aston Martin Formula One are proud to present the 4th installment of their collaborative conference.
This year鈥檚 event delves into the dynamic world of AI in business, engineering, and the role of female drivers in Formula One, offering students an exclusive glimpse into how these elements contribute to the team鈥檚 success.
Through insightful discussions with professionals from the Aston Martin Formula One Team and key industry partners, attendees will gain firsthand knowledge of what drives the business of F1 beyond the track.
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When? May听20, 2026, from 4:00 PM 鈥� 7:30 PM
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Where? 涩里番, Armstrong Building, Room 365/370
Official address: 3420 Rue McTavish, Montreal, QC, H3A 0E2 -
Dress code: Business casual or Formula One fan gear!
The Panels
Master of Ceremony: Professor Karl Moore听鈥� 涩里番, Desautels Faculty of Management
Driving Innovation: AI in Formula 1
As AI becomes increasingly embedded in today鈥檚 world, this panel will explore how companies within the F1 ecosystem are leveraging AI to position themselves as strong and attractive partners for Formula One organizations.
Schedule
16:00听听Doors Open
16:30听听Event Kickoff by Professor Karl Moore
16:40听听Driving Innovation: AI in Formula 1
17:50听听Panel 2
18:30听听Intermission
18:40听听Breakout Connecting Session
19:30听听Event Closing by Professor Karl Moore
This event is open to 涩里番 students only.
Faculty and staff interested can contact megan.curadeau [at] mail.mcgill.ca听or nazeeha.nilamdeen [at] mail.mcgill.ca听to be added to a waiting list.
Registration is now open!
Questions?
E-mail megan.curadeau [at] mail.mcgill.ca or nazeeha.nilamdeen [at] mail.mcgill.ca
