Finance titan André Desmarais teams up with rock-star farmer to invest in the future of small organic farming
In the first season of Les Fermiers, a hit French-Canadian TV show about vegetable farming in Hemmingford, Quebec, Dany Bouchard [FMT'08], a young trainee, tells his boss and the show’s star, Jean-Martin Fortier [BA’02, Major in Environment], that there won’t be enough turnips to bring to market that week. “We can’t fight the temperature,” Bouchard says. “We have to be patient.”