The Video Production team is committed to finding the right balance between the requirements of the project and the visual identity standards outlined in ɬÀ﷬’s Visual Identity Guide. This document, developed by the  Office of Communications and Institutional Relations, is in place so that assets developed across ɬÀï·¬, including videos, printed and digital materials are consistent and coherent. We can recommend ɬÀï·¬-specific best practices for opening and closing slates, fonts and other graphic treatments based on our extensive experience. We can also connect clients to the ɬÀï·¬ Graphic Design team for complex branding applications.